Welcome to Business Intelligence Using R.
Explore the world of business intelligence through the eyes of an analyst working in a successful and growing startup company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer business questions in operations, marketing, and finance.
What You Will Learn
You can find the R code and data for individual chapters using the links below.
- How to extract, transform, and load a raw dataset
- A structured approach to the art of cleaning data
- Exploratory data analysis techniques to understand the data
- Predicting results with linear regression modeling
- Cluster analysis to find groups hidden within the data
- Time series analysis of financial information
- Secrets of visualizing the data's story
- Interactive web dashboards with Shiny
Who is this book for?
This book is for business analysts who want to increase their skills in R and learn analytic approaches to business problems. Data science professionals who are more familiar with R will also benefit from this book as they apply their skills to business problems and learn the language of business.
Contact Me
Have a question or comment about the book? Please feel free to send me an email. How can I help?